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Company Profile
Founded in 1985
Marvin Schoenwald, President and Elaine Morgenstein Executive VP
Headquarters in New York City
BrandStanding
• • • • • •
Company Profile
Founded in 1985
Marvin Schoenwald, President and Elaine Morgenstein Executive VP
Headquarters in New York City
The Schoenwald Group, Inc. is a marketing research consultancy specializing in strategic research, target definition and brand positioning.
Its principals are experienced executives with corporate, advertising agency and research company backgrounds. Our reputation is built on a combination of creativity, marketing orientation and strong analytic skills that have led to effective recommendations for business decisions. And our experience across industries and research approaches allows us to apply the best solutions to solving a marketing problem rather than force-fitting needs into a single technique.
We believe strongly in working as a team with our clients. A key component of this philosophy is to learn as much as possible about our clients’ needs and capabilities before recommending a specific course of action.
Research Experience
Mr. Schoenwald was a research executive at Grey advertising, General Foods and Squibb-Beechnut. He was President of MPI Marketing & Research and Child Research Serivce.
Ms. Morgenstein held executive positions at Grey Advertising, McCann-Ericson, MPI and Child Research.
Developed techniques used for psychographic segmentation and strategic market definition programs, sensory evaluations and interviewing children.
Broad experience in concept development, product and concept testing, performance tracking and customer satisfaction studies.
