Marv Schoenwald
President, The Schoenwald Group

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Marvin Schoenwald 's leadership in market research began over twenty years ago when he was part of the team that developed psychographic research techniques. Subsequently, he has introduced new approaches to sensory evaluations, strategic definition and tactical research.
As a result, he is well known for his creative approach to designing research and for translating research results into actionable marketing recommendations. His clients also value his ability to communicate his ideas to senior management to help them bring new products to market.
He has provided research for clients ranging from Pepsico, Wendy's, Motorola and IBM to Pfizer, Novartis, Bayer and Johnson & Johnson to Nestle and Kraft among others. Prior to forming his own company, he served as President of MPI Marketing Research and as President of Child Research Service, where he developed a syndicated service on the interaction of health and brand use.
He began his career working at two of New York's top advertising agencies, Grey Advertising and Bozell Worldwide. He then joined General Foods where he headed up all research on child and adult breakfast products. At Squibb-Beechnut, he was Manager of Research for food, beverage and snack products.
He has been a featured speaker for many industry associations including the Market Research Association, the American Marketing Association and the Product Development and Management Association. Among his many published articles are those for The Journal of Consumer Marketing, Marketing News and BrandWeek.
Mr. Schoenwald received his Masters degree in psychology from Fordham University and did post-graduate work at New York University.
E-mail: marv@on-line.com