BrandStanding


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The BrandStanding management team brings a broad range of experience from all aspects of market research, data management and teleservices. Our focus is on teamwork and maximum effort, in order to provide the very best service to our clientele. We are supported by an effective group of Programmers and Project Directors with the experience and knowledge to make your project a success.

Thomas J. O’Connor
Chairman & CEO

Peggy O’Connor
President, On-Line Communications

Marv Schoenwald
President, The Schoenwald Group

Elaine Morgenstein
Executive Vice President,
The Schoenwald Group

Lisa Joseph
Vice President, Client Services

Frank Markowitz
Vice President, Sales

Howard Brecheisen
Director, Finance

John Blankenship
Director, IT

Bobbie Kirkland
Director, Operations

Ed Sugar
Vice President, Sales

Nancy Hayslett
Director, Market Research Sales

Arne Colberg
Director, Marketing / Business Development


BrandStanding

Schoenwald Group

On-Line Communications

Facilities

Thomas J. O'Connor
Chairman & CEO

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Tom has served as chief executive for the past ten years. He oversees long-range planning, business development, facilities management and, serves as General Manager for the Company's teleservices businesses. Prior to co-founding On-Line Communications, Tom served as a Trustee and program manager for The Ethical Culture Society of New York City. In this capacity he oversaw numerous outreach, educational and youth counseling activities; chaired a weekly radio forum; and, was an instructor at the John Jay College of Criminal Justice. Tom has written numerous articles on telemarketing and is well known in both the telemarketing and market research industries.

E-mail: tomo@on-line.com

Peggy O'Connor
President, On-Line Communications

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Peggy O'Connor is well respected as a leader in the field of data collection for market research projects conducted on a national, regional or local market level.

She is the President and co-founder of On-line Communications & a research center that provides telephone and Internet data collection to major corporations and research firms with quality interviewing.

Prior to founding On-Line Communications, she was director of field operations for a number of well-known research providers. In this role, Ms O'Connor was responsible for selecting and overseeing independent contractors for personal, telephone and on-line interviews and insuring the quality, reliability and validity of all data collected.

Ms. O'Connor has been very active in the Marketing Research Association – the national organization of companies involved in data collection. She has been president of both the Northeast and Southwest chapters of this organization.

E-mail: peggyo@on-linecom.com

Marv Schoenwald
President, The Schoenwald Group

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Marvin Schoenwald 's leadership in market research began over twenty years ago when he was part of the team that developed psychographic research techniques. Subsequently, he has introduced new approaches to sensory evaluations, strategic definition and tactical research.

As a result, he is well known for his creative approach to designing research and for translating research results into actionable marketing recommendations. His clients also value his ability to communicate his ideas to senior management to help them bring new products to market.

He has provided research for clients ranging from Pepsico, Wendy's, Motorola and IBM to Pfizer, Novartis, Bayer and Johnson & Johnson to Nestle and Kraft among others. Prior to forming his own company, he served as President of MPI Marketing Research and as President of Child Research Service, where he developed a syndicated service on the interaction of health and brand use.

He began his career working at two of New York's top advertising agencies, Grey Advertising and Bozell Worldwide. He then joined General Foods where he headed up all research on child and adult breakfast products. At Squibb-Beechnut, he was Manager of Research for food, beverage and snack products.

He has been a featured speaker for many industry associations including the Market Research Association, the American Marketing Association and the Product Development and Management Association. Among his many published articles are those for The Journal of Consumer Marketing, Marketing News and BrandWeek.

Mr. Schoenwald received his Masters degree in psychology from Fordham University and did post-graduate work at New York University.

E-mail: marv@on-line.com

Elaine Morgenstein
Executive Vice President,
The Schoenwald Group

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Elaine Morgenstein is particularly known for her keen marketing insights and analysis of research.

Her experience covers a broad range of consumer products categories for companies ranging from Wendy's, McDonald's, Kraft, Borden and Nestle to, Pfizer, Novartis , Coty, Block Drug and L'Oreal, among others.

As a principal and Executive Vice President of The Schoenwald Group, she has designed research for their clients over the last fifteen years which provided them with new clarity and vision for brand building.

Previously she was Vice President, Director of Child Research Service where she developed groundbreaking strategic approaches and new technologies for interviewing children. She is a recognized expert in the area of children's research services and is often called upon to conduct seminars on advertising to children.

Ms. Morgenstein's roots are in advertising agencies. She held senior research positions at both Grey Advertising, where she worked on major package goods accounts, and McCann-Erickson, where she helped to introduce L'Oreal to the U.S. market.

She is a graduate of New York University.

E-mail: elaine@on-line.com

Lisa Joseph
Vice President, Client Services

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Lisa has been with On-Line for 16 years, beginning her career as a telephone interviewer while in college. Having ascended through the ranks of supervisor, center manager, operations/client services director, on her way to V.P. Client Services, she has gained extensive knowledge and experience at all levels of the industry. As the head of Client Services, Lisa manages design, testing, scheduling, and delivery for all data collection projects. In this capacity she oversees our Project Directors and is responsible for customer interaction and quality assurance during all project phases. The coordination efforts of her team are key to our ability to provide unsurpassed service to our clients.

E-mail: lisaj@on-linecom.com

Frank Markowitz
Vice President, Sales

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Frank joined On-Line Communications in 2001 after 10 years of marketing research experience as a Marketing Research Manager on the client side, Phone Room Manager and Sampling Consultant. Frank uses that experience as he consults with researchers from the government, commercial and academic sectors regarding both data collection and sampling options and applications. In addition to consulting with researchers over the phone and by email, he can often be found discussing these options and applications as well as other issues at a wide variety of conferences.

Frank continues to be involved with marketing research organizations at both the local and national level as a committee member and attendee. Currently, he is the Secretary/Treasurer for the Midwest Association for Public Opinion Research (MAPOR). In addition to having completed the Marketing Research Association's Principles of Marketing Research curriculum, he also has an MBA.

E-mail: frankm@on-linecom.com

Howard Brecheisen
Director, Finance

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Howard joined us in 2002, bringing 34 years of accounting experience with Phillips Petroleum Company and Siemens Corporation. His areas of expertise are corporate taxes, revenue reporting, and financial statements.

Howard is responsible for the management of all accounting functions for the company, including receivables, payables, revenue and expense projections, fixed assets, financial statements and cash management. He is also called upon to provide fiscal analysis for new projects as well as overseeing company benefits administration.

E-mail: howardb@on-linecom.com

John Blankenship
Director, IT

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John joined On-line Communications the Director of Information Technology in 2001 with nearly 30 years of experience in the field. He has been directly involved in call centers and call center support software for six years.

John has held a variety of positions related to computer operations, programming, and technology management during his career. At On-line John has primary responsibility for the implementation of new technologies to enhance internal systems as well as creating systems that enhance the competitive advantage of our clients.

In addition, John is responsible for all the programming and systems activities for the Company including Internet and CATI programming, the local and the wide area networks, and all telecommunications facilities. With the support of Company management, John has implemented several initiatives at On-Line that have contributed to growth of the Company, its operating efficiencies, and client data interactions.

He is an accomplished programmer and is responsible for the implementation of many systems in a variety of programming languages.

Prior to joining On-Line John was employed at Critical Mass Media, a leading music research company and spent fourteen years at Computer Sciences Corporation as a consultant and Project Director.

E-mail: johnb@on-linecom.com

Bobbie Kirkland
Director, Operations

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Bobbie has been with On-Line since 1999. She began her research career over 13 years ago and is experienced in several areas of market research, including door-to-door, telephone, focus groups, and mall intercepts. Having worked her way through the ranks as an interviewer, supervisor, programmer/tabulation analyst, project manager, client liaison, facility manager, IT Director, she possesses the top-to-bottom insight we trust to keep Operations running smoothly.

Bobbie is responsible for the day-to-day operations of our contact centers in Oklahoma and Kansas. She manages the activity and scheduling of projects in the field and enforces project-in-process quality controls.

She is very active in the MRA and after serving on the board of the Southwest Chapter for the past 6 years, she is currently the President Elect for the 2003-2004 term. Bobbie received her B.B.A in Marketing from New Mexico State University.

E-mail: bobbiek@on-linecom.com

Ed Sugar
Vice President, Sales

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New to On-Line's sales team, Ed brings over 13 years of experience and knowledge within the market research industry. His expertise includes data collection (mail, telephone and on-line studies) and data processing (coding, tabulations and customized reporting tools) for consumer, business to business, healthcare, entertainment, travel and tourism, automotive and customer satisfaction studies.

Ed is currently the Chair of the Marketing Research Association's Program Committee, Chairman of the American Marketing Association's Ethics Committee and serves on the Board of Directors for the Travel and Tourism Research Association.

E-mail: eds@on-linecom.com

Nancy Hayslett
Director, Market Research Sales

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Nancy has been with On-Line since 1992 and has over twenty-nine years of experience in the market research industry.

Nancy is responsible for developing sales relationships with new clients and expanding service offerings to existing clients. In doing so, she draws upon an unusual breadth of experience in the market research industry including: Telephone Center management; Mall Operations management; and, data collection training program development. Nancy has particular strengths in the fields of pharmaceuticals, medical supplies and instruments and, agricultural products.

A long-term participant in industry activities, Nancy is a former President of the national Market Research Association (1990), the founder and past President of the Southwest Chapter of the Market Research Association, and a member of the national MRA Board of Directors (1986-1992).

E-mail: nancyh@on-linecom.com

Arne Colberg
Director, Marketing / Business Development

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Arne joined the On-Line team in 2002 and is responsible for coordinating our marketing and advertising efforts as well as assisting with the long term planning and development of new business services. He leverages his experience in communications, call center, and project management in order to bring new ideas and industry centric services to market.

Among the many hats Arne has worn prior to joining us, he served as an Air Traffic Controller and Trainer in the U.S. Air Force. He received his B.B.A from the University of Oklahoma in Management Information Systems (MIS).

E-mail: arnec@on-linecom.com